The Founding Agent Waitlist

Request a Founding Agent place.

Laurel & Key builds expired and FSBO prospecting systems for California real estate agents — set up for you, run by you. A small founding group of two to five agents will be invited after our own local work has been proven. Founding places are limited by market.

Request a founding place

Founding pricing, details shared with the waitlist.

Why this exists

The system around the list.

Most agents who work expireds and FSBOs already have a data source. What is usually missing is the system around it: who to call tonight, what to say, what to send next, and how to follow up without letting good conversations go cold.

That is what we build.

You buy your own lead data. You make the calls, from your own number. Laurel & Key never calls, texts, or mails for you, and we do not sell or supply leads.

Results depend on each agent's market, effort, and skill. We make no income or results guarantees.

How it works

Set up for you. Run by you.

Four simple parts. You stay in control of every conversation.

You bring the list.

You purchase your own expired and FSBO lead data from a source you choose, and you upload your own lists. There is no lead feed from us.

We set up the system.

Scripts and objection handlers written for California expired and FSBO sellers, a scored nightly call list, prep sheets, follow-up templates, a compliance kit, and a way to track the activity you control.

You run it.

Calls and follow-up go out from your own phone number and, on the Engine tier, from your own GoHighLevel account. You stay in control of every conversation.

We do not reach out for you.

Laurel & Key never calls, texts, or mails sellers on your behalf.

Who it's for

California real estate agents.

This waitlist is for California real estate agents. Founding places are limited by market.

A good fit if

You are a solo agent or a small team
You will block regular time for live calls
You want a consistent, organized routine instead of starting from a blank page every day

Not a fit if

You want someone else to make the calls
You expect a lead feed from us
You want AI or prerecorded calls to cold leads

For founding agents

What founding agents get.

A small group of two to five places. Details of founding pricing will be shared with the waitlist.

Priority consideration for one of two to five founding places.
Founding pricing, with details shared privately with the waitlist. Final prices are set by us; this is not a promised discount.
Personal notice when places open, after our own local system has been proven. No launch date is promised here.
Playbook — the method, for agents who want to run it themselves: scripts, templates, a scoring sheet, a compliance kit, and a recorded Saturday-morning group call.
Engine — the method, set up in your own GoHighLevel account, with a scored nightly call list, automatic prep sheets, follow-up automations, a KPI dashboard, and a recorded Saturday-morning group call.
Your account, your number, your lists.

The waitlist

Request a founding place.

This is a waitlist, not an enrollment. A place on the list does not guarantee a spot.

First name

Last name

Brokerage (optional)

Phone (optional)

Market / city

This is a waitlist, not an enrollment and not an offer for sale. Founding places are limited by market, and a place on the waitlist does not guarantee a spot. Founding pricing details will be shared with the waitlist.

Questions

A few plain answers.

Do you provide the leads?

No. You buy your own lead data and upload your own lists. Laurel & Key does not sell or supply leads.

Do you call, text, or mail sellers for me?

No. We build the system. You run it. Calls and follow-up go out from your own number. We never call, text, or mail for you.

When do founding places open?

After our own local system has been proven to our satisfaction. We will write to the waitlist when that time comes. We are not naming a launch date on this page.

What is founding pricing?

Founding agents will be offered founding pricing. The details will be shared with the waitlist. Final prices are set by us. This page does not promise a specific price or a specific discount.

What is the difference between Playbook and Engine?

Playbook is the method for you to run on your own: scripts, templates, a scoring sheet, a compliance kit, and a recorded Saturday-morning group call. Engine includes that method, set up in your own GoHighLevel account, with a scored nightly call list from your own upload, automatic prep sheets, follow-up automations, a KPI dashboard, and a recorded Saturday-morning group call. We will share fuller details, including founding pricing, with the waitlist.

Is a place on the waitlist a reserved spot?

No. It is a request to be considered for one of two to five founding places. We will be in touch as places open.

Are results guaranteed?

No. Results depend on each agent's market, effort, and skill. We make no income or results guarantees.

How do I reach you?

Email hello@laurelandkey.com.